In the 1930s, the new popular music began spreading through the radio and record companies promoted it around the country and beyond the borders of Mexico. Eventually, opera became a high-priced form of entertainment, accessible only to the elite. People from all walks of life went to the shows. "The word would spread and people would come out in droves and watch the carrozas, the floats or the wagons, carrying the opera singers and all the hangers-on, all the groupies of the day, they'd follow the arrival of the Italian opera singer, whether they'd be a soprano, or a baritone or whatever."īack then, Italian opera in Mexico was more grassroots. "It was like a parade, people would welcome them in the streets of Mexico City," he says.
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